The Story of a Family
Almost 100 years ago, in 1925, Alfons Loacker bought a little pastry shop in the heart of Bolzano, a picturesque town, with cobbled stoned piazzas and narrow roads sitting at the base of Mount Renon in the Italian Alps. Here he created the first "Bolzano wafer", a scrumptious delight, crisp and thin, filled with the most delicious creams.
The success of the growing pastry shop and the “Bolzano wafer” encouraged Alfon’s son, Armin, a passionate pastry chef to join the family business in 1958.
Christine joins her brother as head of administration
Ten years later, in 1968, he was followed by his sister Christine, who brought her visionary approach to bear as head of administration and distribution. Together they grew the business, by investing in new technologies and into a new stay-fresh packaging.
The Loacker bakery is moved up to Mount Renon
In 1974 the visionary siblings moved the bakery from Bolzano up to Mount Renon, on 3,200 feet just by the famous Sciliar/ Schlern to get even closer to nature where the air is crisp and the water is crystal clear. Shortly after, the goodness and superb taste and quality of Loacker ventured beyond the borders of South Tyrol and then out of Italy and into the world.
The third generation joins Loacker
In 1996, with Armin’s and Christine’s children, the third generation joined the Loacker family business.
Loacker continues to be a family business
Today, it is Andreas, Martin and Ulrich who continue the tradition of baking high quality wafer cookies that Alfons Loacker started back in 1925. In fact, almost a century later Loacker remains a family business and stays true to Alfon’s idea of “pure goodness” by providing only the best product with the highest quality ingredients.
After all, our story is the story of a family who has always been inspired by nature. And, it is the respect for nature and the passion for high quality ingredients that can be found in every Loacker wafer today.
The Values That Guide Us
Loacker is a brand founded from the heart and staying true to these values has been integral to our success and is crucial for our future growth. That’s why we accept no compromise on quality. The values handed down from generation to generation live now on in the third generation. The goodness of Loacker products is our history's legacy and the result of our craftsmanship and recipes passed over generations, to offer everyone the purest moment of joy and pleasure.
The Place We Call Home
Almost a century later, we are still where we belong: In the middle of nature, right in front of the enchanting Dolomite mountains in South Tyrol baking the most delicious bites for you.
Italy's Best-Kept Secret
Growing up surrounded by the heart-stirring beauty of the Dolomites, for the Loacker family, nature has always played a fundamental role in their lives and infused everything they did and do today. Thus, it comes as no surprise, that our HQ is located up on Mount Renon, facing the famous Sciliar/ Schlern. Based on its distinct shape, the Sciliar/Schlern is not only South Tyrol's landmark but, as a symbol of naturalness, purity and origin, it can also be found in our logo.
Find your favorite wafer cookie
Discover our premium wafer cookies, made from traditional family recipes in the heart of the Alps, using only the finest ingredients.
Minis, variety pack of creme-filled wafer cookies, 40-ctOriginal price $11.99 Current price $10.19
It won't be easy to choose which Loacker Classic Minis flavor to try out first: Hazelnut, Chocolate or Vanilla. This assorted bag contains 40 individually wrapped, bite-sized wafer minis. Loacker Classic wafer Minis are ideal for sharing with friends, for on the go or as a little treat for yourself. Loacker Classic Minis are also perfect to be served alongside a cup of coffee.
Tortina Original, chocolate coated wafer specialty, 4.44oz$5.49
Loacker Tortina is indulgence at its very best! Under the delicious milk chocolate hides a tender heart of two light, crispy wafers with a filling of the finest hazelnut cream. We exclusively use exquisite hazelnuts from Italy which are freshly roasted in-house at Loacker. It is this gentle Loacker roasting process that gives the products their distinctive flavour. This pack contains 6 individually wrapped premium milk chocolate tartlets filled with the finest hazelnut cream. Loacker Tortina make great little gifts or are the perfect afternoon and evening indulgence.
Quadratini Chocolate, creme-filled wafer cookies, 8.82ozOriginal price $4.49 Current price $3.82
Our Chocolate Quadratini are made with delicious cocoa from our Sustainable Cocoa Farming Program. This resealable bag contains 65 bite size premium wafer cookies filled with finest chocolate cream. Loacker Quadratini are ideal for sharing with friends and loved ones or perfect to enjoy by yourself with a delicious cup of Latte Macchiato or any other rich milk coffee. This product is Non-GMO Project Verfied.
Best of Moments, variety pack of wafers & chocolates,14.11ozOriginal price $14.99 Current price $12.74
This box contains 44 of Loacker's most popular mini snacks (Classic Wafers, Chocolat, Patisserie & Tortina), all individually wrapped making it easy to share them with friends and loved ones.
Chocolate Bar with Hazelnut Creme & crispy wafer, 1.90ozOriginal price $1.99 Current price $1.19
Experience a new take on the classic chocolate bar! This chocolate bar combines delicious milk chocolate with a heart of crispy wafer and velvety hazelnut cream filling. This is pure pleasure in a practical format that perfectly fits in your backpack and is great for sharing with friends and family.
Quadratini Hazelnut, creme-filled wafer cookies, 8.82ozOriginal price $4.49 Current price $3.82
Experience the intense flavor of freshly, in-house roasted 100% Italian hazelnuts. This resealable bag contains 65 bite size premium wafer cookies filled with finest hazelnut cream. Loacker Quadratini are ideal for sharing with friends and loved ones or perfect to enjoy by yourself with a delicious cup of cappuccino. This product is Non-GMO Project Verified.
Tortina Triple Chocolate, chocolate wafer specialty,4.44oz$5.49
Loacker Tortina is indulgence at its very best! Under the delicious dark chocolate hides a tender heart of two light, crispy wafers with a filling of the finest cocoa cream with cocoa from our Sustainable Farming Program. This pack contains 6 individually wrapped premium dark chocolate tartlets filled with the finest cocoa cream. Loacker Tortina make great little gifts or are the perfect afternoon and evening indulgence.
Patisserie Crème Noisette, chocolate coated specialty,3.53oz$3.99
Little pieces of toasted hazelnuts, crispy wafers, hazelnut cream and milk chocolate coating make Loacker Patisserie Crème Noisette 100g a treat of great finesse. We only use 100% Italian hazelnuts and cocoa from our Sustainable Cocoa Farming program. The tray contains 10 bite-sized chocolate covered premium wafer fingers filled with finest hazelnut cream. Loacker Patisserie surprises you with a delicate combination of different layers and are perfect little gifts or ideal for your perfect moment of indulgence.
Quadratini Double Choc, creme-filled wafer cookies, 8.82oz$4.49
Double Choc Quadratini combine the bittersweet cocoa notes of the wafers with our distinctive chocolate cream fillings from our Sustainable Cocoa Farming program in Ecuador. This resealable bag contains 65 bite size premium wafer cookies filled with finest chocolate cream. Loacker Quadratini are ideal for sharing with friends and loved ones or perfect to enjoy by yourself with a delicious cup Latte Macchiato. This product is Non-GMO Project Verified.
Quadratini Vanilla, creme-filled wafer cookies, 8.82oz$4.49
Taste the flavors of Madagascar! Our Vanilla Quadratini are made with 100% geniune Madagascar Vanilla from our sustainability program. This resealable bag contains 65 bite size premium wafer cookies filled with finest vanilla cream. Loacker Quadratini are ideal for sharing with friends and loved ones or perfect to enjoy by yourself with a delicious cup of Latte Macchiato or any other rich milk coffee. This product is Non-GMO Project Verfied.