Loacker’s World of Goodness

Discover Loacker's well-kept secrets and enjoy a unique experience in our Austrian bakery

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World of Goodness

Loacker’s World of Goodness – experience, enjoy, shop

Off the beaten track, just a short drive from the Italian boarder, you can find Loacker's World of Goodness, a joyful place that combines an interactive exhibition, a pastry workshop, a Café and a Loacker Brand Store. It is nestled in the middle of monumental mountains in East Tyrol/ Austria, surrounded by open fields, small farms, dense forests and the majestic castle of Heinfels. It is a must see for every Loacker fan, so make sure to put this on your bucket list for your next trip to Europe.

Put the Loacker World of Goodness on your bucket list for your next trip to Europe

Here, it's all about the delicious Loacker specialties and it is one of very few places that offers the complete selection of Loacker's wafer- and chocolate specialties.

The interactive exhibition allows you to experience the Loacker brand with all your senses thanks to films, displays, games and interactive technology. Learn more about Loacker’s humble beginnings back in 1925, its dedication to high quality ingredients and a family business that has always been ahead of its time. 

Become a baker and create your own wafer creations at the Loacker World of Goodness 

Don’t miss the the Pastry Workshop, a wafer cooking session, where it’s your turn to become a baker and create your very own delicious wafer creation.

The best way to end a fun-filled day at Loacker is with a visit to the Loacker Café & Brand Store. Grab a freshly brewed Espresso at the counter and treat yourself to one of the many mouthwatering cakes at the Café. And before you leave, make sure to stop at the Brand Store. With over 200 products, it offers the biggest selection of Loacker wafer, patisserie and chocolate specialties and is a true paradise for all sweet tooths out there.

Last but not least, don’t forget to take a picture with (probably) the world’s biggest Quadratini pack with a height of 7.5 meters (almost 25 feet)!  

The entrance to Loacker's World of Goondess is free of charge.

Opening hours
Monday - Sunday
09:00 - 17:00

more than 250,000250,000 visitors per year come to the Loacker Café, and visit Loacker's World of Goodness which is full of interactive experiences?

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Relax and unwind in our Loacker Cafés in Italy and Austria 

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