
Giada de Laurentiis
Celebrates 100 years with Loacker.
A century of pure goodness

Loacker x Giada De Laurentiis
Giada De Laurentiis is an Italian-American chef and television personality who has won an Emmy Award winning television personality & New York Times Bestselling Author.
Giada De Laurentiis has brought her idea of cooking and inspired millions of people to cook with love and share the pleasure of food.
Giada knows, as much as we do, that good ingredients are the secret to pure goodness.
No shortcuts, no compromises.
And that’s what we have been doing, since 1925!
Sweet Memories With Nonna
“I grew up eating Loacker with my family,” said Giada De Laurentiis. “So, I can still remember tasting their light and crispy wafers in my childhood kitchen with Nonna. I can’t wait to share all the surprises we have planned for this year!"



Good Ingredients
“To this day, I could list countless reasons why I love Loacker, from their phenomenal craftsmanship and traditions, to their high-quality ingredients — like 100% Italian hazelnuts. It’s an honor to be celebrating 100 years of Loacker with the entire Loacker family."