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The Story of 
a Family


How our story began many years ago

Alfons Loacker bakehouse

Alfons Loacker founded his own bakehouse in Bolzano/Italy

As the saying goes:
A big dream is essential if you want to shape the future.
Alfons Loacker had a dream, and in 1925 he made it come true when he bought the pastry shop in Bolzano where he had worked ever since he was a boy. It was him who created the first "Bolzano wafer", a scrumptious delight, crisp and thin, filled with the most luscious creams.

Our Story of a Familiy Loacker

1925 - 1940: First packaged Loacker wafers.
Alfons’ pastry-making skills, using ingredients he selected himself, were an instant hit and the business slowly but steadily began to grow.

1958: The second generation joined.
Armin Loacker, the son of Alfons, had a diploma as a pastry chef, gained some experience abroad and had a strong desire to make his own contribution to the family business. In 1958 he joined the company as a production manager. Ten years later, he was joined by his sister Christine, who brought her visionary approach to bear as head of administration and distribution.

Our Story of a Familiy Loacker

Site opening at 1,000 m altitude

In 1974, the bakery was moved up to Renon, in Auna di Sotto, thousand meters above sea level. The winding Alpine road with hairpin bends complicated matters but Armin said that the best things are made where the air is fresh and pure, the water crystal clear, and where the view of the Sciliar/Schlern mountain uplifts the spirit.

Our Story of a Familiy Loacker

From South Tyrol to the rest of Northern Italy... and then into the whole world

The distribution of Loacker wafer specialties in Northern Italy began and thanks to an increasing global demand, new markets like Middle East, China and Japan opened up. Loacker's presence at important touchpoints such as airports and tourist island destinations helped to improve brand and product awareness.

Our Story of a Familiy Loacker

The third generation joined

While the son of Armin, Andreas Loacker, took care of the entire development sector, Ulrich Zuenelli - Christine's son - became the director of sales as well as the president of the board of directors. Martin Loacker, second son of Armin, took charge as Chairman of the  Board of the subsidiary company, Loacker Family Holding GmbH.

Our Story of a Familiy Loacker

Site foundation in Heinfels/East Tyrol

When we felt the need for a new production facility, it was only natural to choose Heinfels, in East Tyrol at the entrance of an idyllic valley a thousand meters above sea level. Here, nature charms us once again with beautiful green pastures and snow-covered mountain. In short, a landscape that reflects the naturalness and genuineness of our products.

Our Story of a Familiy Loacker

Goodbye to Armin Loacker

As an innovative man with clear vision, Armin was one of the pillars of the company. His open-mindedness and pragmatism helped pave the way for the success that Loacker has achieved over the years. He has carried out great technological and product innovations, helping Loacker to become a successful international brand. "Only if you use the best will you obtain the best" was the motto that always accompanied his work, just as it does ours.

The place
We call Home

Almost a century later, we are still where we belong:
In the middle of nature, right in front of the enchanting Dolomite mountains in South Tyrol baking the most delicious bites for you.