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Loacker overview
Loacker overview

Over time, the family business founded by Alfons Loacker in 1925 has developed from a small regional confectioner to a globally known brand with products that delight people in more than 100 countries. All Loacker products are made and packaged in the heart of the Dolomites according to the highest quality standards. In addition to the two production sites, Loacker operates seven Loacker Points, consisting of the Loacker Moccaria and the Loacker BrandStore. The Heinfels site also boasts Loacker's World of Goodness with an interactive exhibition and a Pastry Workshop.

834
834
834

Employees of the entire Loacker Group in 2015

850 million
850 million
850 million

Number of items produced in 2015

308.4 mio. €
<span class="euro_num">308.4 mio. €</span>
308.4 mio. €

Overall turnover of the Loacker Group in 2015 in Euro

35,260 tonnes
35,260 tonnes
35,260 tonnes

Number of tonnes sold in 2015 (Italy: 30%, international: 70%)

5
5
5

Hazelnut roasting per day in tonnes

Top 10
countries
Top 10<br />countries
Top 10
countries

according to sold quantities

  • 1. Italy
  • 2. Saudi Arabia
  • 3. South Korea
  • 4. China
  • 5. Israel
  • 6. USA
  • 7. Arabic Emirates
  • 8. Egypt
  • 9. Kuwait
  • 10. Australia

Innovation & technological progress

Innovation & technological progress

Through intense research and development and the evolution of our technological competencies and innovation, we persistently strengthen our position in the core markets 'wafers' and 'premium pastry'. We open up neighbouring market segments by maintaining our high quality demands as well as the highest possible synergy.

At our two production sites in Auna di Sotto/Unterinn(Italy) and Heinfels (Austria), all ingredients are processed fully automatically. But despite all the state-of-the-art technology, craftsmanship still plays an important role during product manufacture. This means that our machines are adapted to the high requirements of artisan quality and are planned, constructed and implemented in-house. Some steps, such as cutting vanilla pods, are still being carried out by hand. 

Our innovative strategies refer to the responsible handling of resources. Waste heat from the wafer ovens, for example, is used to heat rooms, thanks to heat recovery.  Loacker therefore makes an important ecological contribution.  

Internationalisation

Internationalisation

Currently, Loacker is exporting its products to over 100 countries on five continents. The main market is still Italy where Loacker has always been the market leader. However, exports abroad are increasing all the time: Particularly in the Middle East, mainly Saudi Arabia, the UAE and Israel, but also from South Korea to Australia - the company constantly increases export and turnover. A result we owe to a flexible and efficient company structure as well as trade relations based on reliability and openness.

As an internationally-orientated company, we work with people of different cultures and languages within and outside the company. We believe that understanding and respecting how others think, being open and honest with one another and having an appreciative approach is the basis for mutual growth and profitable, long-term co-operation.

Integration

Integration

Loacker operates backwards integration with the new hazelnut cultivation that was started in 2015 in Tuscany, and forwards integration with the opening of additional Loacker Points.

In order to secure high quality hazelnuts from Italy long-term and to acquire them sustainably, Loacker has started its own independent cultivation and contract cultivation in Tuscany: Sustainable cultivation is held in high regard, and we also get local farmers involved in this.

The aim of forwards integration is guaranteeing Loacker's goodness experience not only through our raw material procurement and production but also in the last step of the supply chain: during direct contact with the consumer in the Loacker Points. 

The Loacker Point is a combination of a traditional confectioner, the so-called Loacker Moccaria, and the official BrandStore. The enthusiast can experience the Loacker brand in its entirety here - Loacker galore!